Enterprise Content Management Defined - You do what exactly?
22 08 2008By Patrick Thatcher
Imagine you meet the Prime Minister in a lift and during idle conversation you are asked what you do for a living. You realise you only have about 10 seconds to explain as you exit the lift on the 15th floor…
With this scenario created I would like to place myself in this situation and attempt to answer the question. The very short answer I could offer the PM is that I work within Enterprise Content Management (ECM). However, I know this particular answer has often left very blank expressions on the faces of friends and family who have received this description. So I know I need to come up with something impressive, creative and definitive.
The ultimate authority for providing this definition is AIIM (Association for Information and Image Management) who are the leading international industry authority.
AIIM define Enterprise Content Management (ECM) as:
Enterprise Content Management (ECM) is the technologies used to capture, manage, store, preserve, and deliver content and documents related to organizational processes. ECM tools and strategies allow the management of an organization’s unstructured information, wherever that information exists.
Wikipedia shows us that even AIIM have changed their definition over time. In 2005 AIIM’s definition was:
Enterprise Content Management is the technologies used to Capture, Manage, Store, Preserve, and Deliver content and documents related to organizational processes.
This indicates that even the experts have grappled with this definition and it is likely that in time the ‘official’ definition will change again. That said the ‘official’ definition, although perfectly accurate, is long, cumbersome and littered with industry jargon. Thus I feel not the most appropriate definition to offer the PM.
The lift keeps moving and I need to come up with an answer, time is running out my floor is fast approaching…
“Well PM I work to ensure that all content created by an organisation is appropriately stored, managed, preserved where appropriate and made available when required. Now may I ask what exactly do you do for a living?”
Categories : Document Management, Enterprise Content Management





















